Successful Participation at the EuroShop 2020
"Our stand attracted a lot of attention from the visitors and our expectations were exceeded", says FAIRNET authorised representative Dirk Deumeland. An ingenious installation provided the magical moment, in which initially only white screens were visible on a white wall. Only when looking through hanging glass panes did something become visible on the screen surfaces as if by magic - a surprise effect that repeatedly invited visitors to pause and take a closer look.
Questions about the secret behind the installation were the starting point for a number of conversations in which the FAIRNET team was able to present their services as partners for custom brand stands. Furthermore, numerous customers and partners visited FAIRNET at the EuroShop to talk about upcoming joint projects. Three meeting areas and a glass counter were located on the 91 square metres of exhibition space. FAIRNET's corporate logo, the green cube, could be found everywhere on the stand, whether used as an information counter, desk or even as a frame for the installation screens.
FAIRNET also brought home an award: The trade fair presentation took second place in the "Large Stand" category of the Exhibitor Magazine's EuroShop Awards. Out of the 2,300 exhibitors' presentations, the stand was initially nominated as one of 47 finalists in five categories. The nominees were then judged by a jury of marketing and design experts, focusing primarily on aesthetics, functionality and degree of innovation. FAIRNET impressed the jury with its clear design, visual impact, the interplay of open areas and meeting islands as well as the high-quality workmanship.