Around the globe: Jenoptik relies on FAIRNET
As part of the new group structure, Jenoptik also introduced a new corporate identity in 2019. The design of which echoes the colour spectrum of light and thus evokes a theme central to all of the company's developments.
Although the initial bid was for the presentation at SPIE Photonics West in San Francisco and LASER World of PHOTONICS in Munich, it was decided during SPIE Photonics West that FAIRNET would also direct the "Light & Optics" presentation at LASER World of PHOTONICS CHINA in Shanghai - with a lead time of only four weeks, as the trade fair was scheduled for the end of March. Due to the special features of US exhibition stand construction, the task was to translate the concept into a 50-square-metre stand to meet the requirements in China within the shortest possible time. FAIRNET proved its reliability and quality with a convincing result. Preparations are now underway for a 255 square metre stand at the LASER World of PHOTONICS in Munich, on which the "Light & Optics" division will be presenting itself in June.
Thanks to the successful launch, FAIRNET proved itself to be the ideal trade fair partner for the Jenoptik "Light & Production" and "Light & Safety" divisions. Another contract was quickly added to the order book for the first half of the year: the "Light & Production" division's trade fair appearance with over 300 square metres at "Control - International Trade Fair for Quality Assurance". After visiting both the USA and China, the new trade fair concept will celebrate its German debut. In only five months, FAIRNET has already worked with Jenoptik on three continents and in four exhibition venues. It's a promising start.