Interior fittings watch store

Location: Frankfurt/Main


With its move to the new company headquarters in Frankfurt Sossenheim, SINN Spezialuhren GmbH wanted to bring its production and brand world under one roof. Just a few meters from the production area, the high-quality watches will be presented to their future owners in an exclusively designed environment.


FAIRNET has translated the architectural language of the trade fair presentations into a spatial concept. The interplay of stainless steel and glass, white walls and anthracite-colored flooring is characteristic. An eye-catcher in the foyer: a meter-long display case with the milestones of SINN's history along a timeline. At the heart of the showroom are multifunctional sales displays. They contain the SINN collection on various levels, including information areas with the most important manufacturer details. The functional inlay system includes presentation trays for individual demonstrations, sliding showcases and touchscreens for web-based strap configuration.

Digital presentations convey interesting facts about watchmaking, individual parts and technologies. Watch models in an aquarium illustrate their performance in extreme situations. The overall impression of the room is determined by the anthracite-colored surfaces in combination with the lighting concept. The large ceiling lights shine with daylight white light and guarantee an unadulterated view of all the details of the watches.