Event/Location: HMI, Hannover; TRANSFORM, Berlin; TECH, Heilbronn

Area: 100 – 320 m²

TASK

Schwarz Digits is the IT and digital division of the Schwarz Group. With STACKIT, the company develops scalable, innovative cloud and colocation services that comply with European data security standards, as well as digitalization solutions that ensure digital sovereignty. For their presence at trade fairs, Schwarz Digits and STACKIT were looking for a modular and versatile system with an appealing design that would ensure high recognition value. The focus was on significance and perception combined with high functionality and meaningful possibilities for repeated use.

SOLUTION

Based on the corporate design of Schwarz Digits and STACKIT, FAIRNET transferred graphic elements into objects and furniture and developed a significant and holistic appearance. From the ceiling to the floor, key visuals of the brands were translated into the space. The core areas of cloud, cyber security, artificial intelligence, communication, and workspace were clearly marked and brought together under one roof with their digital and physical presentations. The resulting modular system of different elements forms the basis for an independent staging of the brands and for a presentation that can be flexibly and variably adapted to different requirements. Appearances at important industry meetings illustrate the strengths of the modular system, including the staging of a separate brand world on 320 square meters at TECH in Heilbronn.