Event/Location: FENSTERBAU FRONTALE, Nuremberg
Area: 200 m²
At FENSTERBAU FRONTALE, Renolit wanted to take the bold step of appearing without products for the first time. A purely virtual world was desired. In cooperation with a communications agency, an appropriate concept was to be developed to present the products - films for façade and window applications - digitally.
All in white and perfectly illuminated by largely invisible light sources, restrained surfaces dominated the minimalist and futuristic architecture of the RENOLIT trade fair stand. A surrounding transparent frame formed the outer shell of the stand. The overall staging was made possible through cooperation with a wide range of service providers such as digital and lighting technology, fabric construction and catering. The latest product innovations were presented on a ten-metre long table with integrated monitors by means of a multimedia show.